"The Social Media Guru" [YouTube]
via youtube.com
Too funny! via @johncochrane
This is the blog of Angus Kingston.
I am a media producer and previously I was a sound engineer/ producer in broadcast media in Australia. Currently I’m working in online.
I am a father of two boys, bicycle nut, and live in Adelaide, South Australia.
Follow me on Twitter: http://twitter.com/gusk
Exec summary: You listen to a BBC Program and if you are uploading an image that could relate to it to Flickr you tag it with the programs name (or the code you get on the file of the podcast)
The call it machine tagging. Clever?
In Australia, your listening to the science show about cloud formations - you see some really good ones forming over your house that afternoon so you photograph them, upload to Flickr and tag them abc:ssw27082009.
How else could this be used? Reporting of news events?
A really nice project from the BBC World Service - SOS or Save Our Sounds. The basic idea is to invite users to make recordings of 'endangered' sounds and submit them to a map to a location.
From the BBC Internet Blog:
The BBC World Service's Save Our Sounds project was all about getting people to stop and listen, to think more about the sounds around them and persuade them to try their hand at a bit of acoustic ecology themselves.
But it's not about endangered frogs. Any sound - like a fax machine!
Smart moves from NPR.
The changes are meant to raise the level of NPR’s journalism and journalistic output, and to make public radio more widely available, not just on local stations but on any format consumers might want.
ABC's TripleJ put together a great 'Spendour in the grass' page combining - video, photos, blogs, audio, tweets, and user submitted images via Flickr.
They really know that their audience would love to be at the event but can't so make the most of that desire and engage with a great page.
Have you seen this! Is now the new catchphrase of social marketing. This is what you want your customers / users to be saying (tweeting) to each other.
The concept of this was to turn Twitter engagement into a hide and seek game with clues to locate and ask the wearer 'Are those Levis' - clever. Soon we'll all be spending our days MTG (mass Twitter gaming .. I just made that up.)
Watch the video but the the last paragraph from Kat Thomas' guest blog post on Mumbrella explains the concept.
The central idea – to use Twitter to send out clues to a location. The first person to get there and ask “Are they Levi’s?” wins the jeans.
So back to dropping my jeans. I replaced one of the bright young things on the streets for a day to get my head round how the kids are responding to iSpyLevis. In six weeks it’s engaged well over a thousand followers and allowed us to connect with over 300,000 people so far. Feels impressive but hard to quantify. What did I learn? Well I saw first hand the mind blowing effects of using humour to engage the most disengaged of audiences. And I discovered that dropping your pants in a Starbucks is curiously liberating. My nan says my mum got sent home from school for flashing her bum once. It must be in the genes.
(from mUmBRELLA)
Even a simple cafe in anytown Australia can do web/ social netoworking/ blogging and twitter right.
A bit like the Creme Broulee example
(via Nett News - Netregistry)
